Hi everyone! I’ve seen so many questions floating around on social media regarding PR’s, media kits, follow/no follow links and bots so I thought why not interview a PR? Not only would people reading find it interesting but I have so many things I want to find out myself and it seemed like the perfect idea. I asked on Twitter and Instagram what questions you would like answered when I interview a PR so I’ve made sure I asked what you wanted to find out.
Contact between myself and a blogger seems to be 70-30 at the moment. 70% I am contacting them 30% they are contacting me. This is because I am still growing my network and connections. I imagine that will change as my career progresses to be more 50-50 or 70-30 in the other direction. I don’t think it’s a bad thing if a blogger contacts me first because it may be mutually beneficial for both parties.
2. What factors make you want to work with a blogger?
3. What factors would turn a PR company/brand away from working with a blogger?
Unfortunately, there’s a lot of factors that can steer a PR company/brand away from wanting to work with an influencer/blogger. Generally speaking illegal or inappropriate activities can be huge contributing factors that eliminate an influencer/blogger from working with a PR company because it’s all about public image and perception. This is why a lot of famous athletes who get in trouble get dropped from sponsors in the United States. HOWEVER- this doesn’t mean an influencer/blogger needs to change who they are. If you have a party girl aesthetic their are many PR companies that represent those types of public figures and brands. So it’s all about finding the right fit for you (blogger or PR company).
4. Do you find you’re more likely to work with a particular blogger if they have a media kit? How important are media kits to you?
I am a fan of media kits ONLY if they tell me something I can’t Google about the blogger/influencer online. I want to be wooed, tell me your story or about you from a unique point of view and not something that’s been easily regurgitated multiple times online. I also think media kits are important because it gives you the chance to tell the story you want to tell about yourself, your brand or even a completely different story that has nothing to do with your bio but you know will intrigue me.
5. How much do followers and stats matter when looking for influencers to work with? Would you say there is a particular follow count that would make a blogger get recognised?
I think there’s a huge stigma in the industry that bloggers/influencers need to have 10,000+ followers in order to be successful which simply isn’t the case. All brands for the most part start out small and have to build to those follower amounts. Instead brands should partner with a variety of influencers, bloggers and brand ambassadors that fit their aesthetic to help spread brand awareness. Once they grow they can target bigger and/or more well known influencers to spread their message. It all starts with good marketing strategy and PR. If a brand doesn’t have that, no amount of influencer followers are going to sway others to support your brand.
6. How do you determine whether a campaign has been successful?
There’s a variety of analytical factors we use to determine whether a campaign has been successful. These include return on investment, link clicks, unique link clicks, increased revenue and sales, likes, comments, reshares, and new followers.
7. What would make a PR company/brands likely to work with an influencer again?
If the PR company successfully met their campaign goals, revenue increased, communication between parties was good, the influencer delivered on time and seemingly gave the project 100%, then the PR company/brand would most likely work with an influencer again (if not multiple more times) in the future.
8. What things annoy you when working with bloggers/influencers?
The biggest annoyance for me when working with bloggers/influencers is how quickly the communication seems to go from good to bad once the initial details have been outlined and they’ve been given everything they need. I have deadlines I need to meet and people I need to answer to, so I need to be able to ensure they are doing the work and can deliver as promised. If they can’t, have a delay, etc. then I need to know immediately so I can make adjustments. I am very flexible, but I appreciate being kept in the loop.
9. What do you think about companies/PR’s who push bloggers to do follow links?
Honestly, they make me cringe. I get that Google created them as a way to prevent spam, but beyond that they seemingly have little to no benefit to neither PR company or blogger.
10. What standard do you expect from a blogger?
I expect mutual trust and respect from a blogger. Since you don’t necessarily work in my office or even live in my city I am trusting you to deliver the work on time as promised. I also expect that the blogger keep me updated throughout the process either via phone call, text or email so that we aren’t caught off guard with anything. In return I promise to not micromanage you, or try to tell you how to do your job.
11. Does having your own domain have an impact when working with brands?
No, having your own domain doesn’t (or at least shouldn’t) have an impact when working with brands. This is because it’s a quick and easy way to see who you are, what you are about and if you can delivered as promised. If you can’t be bothered to ensure links work correctly, stuff is written grammatically correct or update information, questions arise as to if you can be trusted to perform the job as requested.
12. Which social media platform do you find bloggers on the most?
I usually find bloggers on Instagram and Twitter. It’s easy to quickly get a sense of who the blogger is, what they are about and what they do on because these platforms seem to be built for networking.