I recently tweeted asking if anyone would want a post on a sort of ‘media kit guide’ – how you can make one and things you need to include. The overall response was yes as lots of you had no idea what it was so I thought I’d give you my own tips and advice. I’m in no way an expert on blogging but I have picked up my own tricks and tips along the way which I want to share with you as I think every blogger should have one especially when working with brands! I also love these more laid back type posts, I did one similar here all about things I think companies should stop doing when working with bloggers so make sure you give that a read if you haven’t already.
What is a media kit?
You’re essentially selling yourself to a brand so be confident. Don’t be afraid to basically act like you’re Zoella.. I mean.. not literally but ya get me. Brands get emails daily from bloggers – you need to make yourself stand out and offer something no one else does.
Social Media Pages & Stats
You’d be amazed at how many people don’t have their contact details on show on their blog. It blows my mind! A brand isn’t going to go searching for hours just for an email. It needs to stand out and be as obvious as possible! Same goes for Twitter bios – make sure you include your email there. In terms of media kits, make sure you include all your social media pages along with stats. It would also be useful to put a combined following figure. This means you add up all your social media followings and put them as one total. You should also include your DA score which you can check using this site here. It would be good to include your monthly views on your blog too.
As a blogger there are lots of different collaborations you could do. For example giveaways with a brand, sponsored posts, product reviews or a social media post eg Instagram post or Tweet. You might want to clarify in your media kit what collaborations you would be willing to do because not everyone will want to do all. It stops confusion later on.
On my media kit I put a little sentence to say that all opinions, photography and writing is my own and all reviews will be honest. You might also want to mention no follow/follow links. If you don’t know what that is, there are lots of posts on google about it. You might want to read Holly’s post on this here.
Decoration, photos & colour
As well as including information, it’s important to use photos too. Make this your opportunity to show off some of your proudest photos and spread them out. This could be product photos, photos of you, outfits, anything! You could either have a colour scheme going on (I decided to go with my blog colours such as greys and pinks)
1. Remember to include photos.
You don’t want to have too much information so it’s better to break up the text by inserting photos. As I mentioned above, use this as your chance to show off your best photos. If you know you took a hot outfit photo, stick it on there!
2. Make it easy accessible.
The best website I have found to use is Canva as you can update it easily and you can just redownload a copy. When you do download it, I recommend saving it in JPG. I saved mine like that and so far it’s worked perfectly. I just attach it in emails with no problem at all.
3. Always update your media kit regularly!
4. Try and make it look professional.
5. Keep it short. It doesn’t need to be pages and pages.
6. Use bullet points if needed, subheadings and titles to break up text.