A Media Kit Guide


Media Kit Guide

I recently tweeted asking if anyone would want a post on a sort of ‘media kit guide’ – how you can make one and things you need to include. The overall response was yes as lots of you had no idea what it was so I thought I’d give you my own tips and advice. I’m in no way an expert on blogging but I have picked up my own tricks and tips along the way which I want to share with you as I think every blogger should have one especially when working with brands! I also love these more laid back type posts, I did one similar here all about things I think companies should stop doing when working with bloggers so make sure you give that a read if you haven’t already.

What is a media kit?

First things first, you’re gonna need to know what a media kit is! It’s a document with all the necessary information brands need to know about you and your blog. I often get asked how do you make yourself noticed to brands and how do you get to work with them. One of my main tips would be to have a media kit.  I firmly believe every blogger should have one if you want to be taken seriously as it’s a quick and easy way to get across what you offer and stops the back and forth emails about your stats and social media pages.
How do I make one?
The website I used to make mine is Canva. It’s honestly the best I’ve come across! It allows you to go back and edit the document whenever you want. This is useful every month as you’re going to want to update your stats regularly.
For example, you make the media kit in June and you’ve put down you’ve got 700 Instagram followers but by July you’ve managed to get to 900. You’ll need to go back and update your stats as you want to show yourself off as much as possible! Canva allows you to do that which is a lifesaver. I couldn’t think of anything worse than having to make the whole thing all over again regularly! No thank you.
What things do I need to include?

You’re essentially selling yourself to a brand so be confident. Don’t be afraid to basically act like you’re Zoella.. I mean.. not literally but ya get me. Brands get emails daily from bloggers – you need to make yourself stand out and offer something no one else does.

About you
Give your name and blog name (obvs). How is a brand going to work with you if you don’t put your blog name?! You don’t need to write an essay on this part. It’s literally just a bit about who you are and perhaps put a photo of you. Of course it’s not essential but I do like to put a face to a name.
Your blog
Give some information about your blog. Are you a fashion or beauty blogger? Perhaps even a food or fitness blogger? Whatever you are, stick it down. You might not even have a niche and if this is the case, just put down things you blog about.
Why are you different? Why should this brand work with you and not Susie down the road? What do readers expect when they come to your blog?

Social Media Pages & Stats
You’d be amazed at how many people don’t have their contact details on show on their blog. It blows my mind! A brand isn’t going to go searching for hours just for an email. It needs to stand out and be as obvious as possible! Same goes for Twitter bios – make sure you include your email there. In terms of media kits, make sure you include all your social media pages along with stats. It would also be useful to put a combined following figure. This means you add up all your social media followings and put them as one total. You should also include your DA score which you can check using this site here. It would be good to include your monthly views on your blog too.

Recent collaborations
On my media kit I decided to put down some recent brands I’ve worked with. It shows you know what you’re doing and brands have obviously trusted you in the past to work with you. It also shows this isn’t your first time and you’re experienced which is important to companies because they obviously want to work with someone who is trustworthy.

Collaboration options
As a blogger there are lots of different collaborations you could do. For example giveaways with a brand, sponsored posts, product reviews or a social media post eg Instagram post or Tweet. You might want to clarify in your media kit what collaborations you would be willing to do because not everyone will want to do all. It stops confusion later on.

On my media kit I put a little sentence to say that all opinions, photography and writing is my own and all reviews will be honest. You might also want to mention no follow/follow links. If you don’t know what that is, there are lots of posts on google about it. You might want to read Holly’s post on this here.

Decoration, photos & colour
As well as including information, it’s important to use photos too. Make this your opportunity to show off some of your proudest photos and spread them out. This could be product photos, photos of you, outfits, anything! You could either have a colour scheme going on (I decided to go with my blog colours such as greys and pinks)

Extra Tips

1. Remember to include photos. 
You don’t want to have too much information so it’s better to break up the text by inserting photos. As I mentioned above, use this as your chance to show off your best photos. If you know you took a hot outfit photo, stick it on there!

2. Make it easy accessible.
The best website I have found to use is Canva as you can update it easily and you can just redownload a copy. When you do download it, I recommend saving it in JPG. I saved mine like that and so far it’s worked perfectly. I just attach it in emails with no problem at all.

3. Always update your media kit regularly! 

4. Try and make it look professional.

5. Keep it short. It doesn’t need to be pages and pages.

6. Use bullet points if needed, subheadings and titles to break up text.

Hopefully you now know a bit more about media kits if you didn’t already. If you need any further help, feel free to tweet me or email me and I’d be happy to help!
If you wanted to read the Things Companies Should Stop Doing When Working with Bloggers click here.
Beth x


  1. June 23, 2017 / 12:19 pm

    Beth, you are an absolute lifesaver; thank you for posting this! I read an article on follow/no follow links and I've got a rough idea what they are but they still confuse me a little!

    Meg x the-writeblog.blogspot.co.uk

  2. June 23, 2017 / 12:40 pm

    Yay I'm so glad it's helped x

  3. June 23, 2017 / 12:43 pm

    I'll drop you an email to explain it a bit more! xx

  4. June 23, 2017 / 5:07 pm

    Excellent post – thank you it's been so helpful x

  5. June 24, 2017 / 1:27 pm

    You're welcome! xx

  6. June 26, 2017 / 3:49 pm

    I had a media kit a while ago but generally don't remember the last time I updated it…or used it (eek!) this post has reminded me that I really need to get on that and some great tips too 🙂 Thank you! xx


  7. July 24, 2017 / 6:31 am

    These tips will most definitely help make a media kit professional. Thank you for the lovely post! Do you have any advice regarding where to put the kit. Like is it on your blog/website or sent to companies when requested?

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